About By Alé

Hi, I'm Alexandra — or Alex, as most people call me. I'm a London-born Portuguese creative with one slightly obsessive habit: changing my iPhone case… constantly.

Depending on my mood, the weather, or just how I'm feeling that day, my phone gets a new look. Sound familiar? That's exactly why I started By Alé.

I believe your iPhone case should be as expressive as your outfit — something you switch up, play with, and make your own. By Alé was born from the idea that your phone is an extension of who you are, and it deserves to reflect that every single day.

So whether you're feeling bold, dreamy, minimal, or a little chaotic — there's a case for that mood. Welcome to By Alé. Change it up. 🌸